Article submission, which involves the submission of an article to an article submission directory, is one of the most effective White Hat SEO techniques. There are several tips that will help you write an effective article.
The article you write should have links pointing towards your website. Note that you are not allowed to have contextual links – the links should be on the resource box at the end of article. Using your article for link building enables you to kill two birds with one stone. Your article will help with link popularity and it will bring you out as an expert in your niche, therefore helping with SEO and branding respectively.
If your article is to have an impact on your SEO campaign, it must be written for humans. The title should contain the keyword as this helps people quickly know what the article is about. There should be heading tags throughout the article. Readers prefer content that is broken down into chunks that are easily readable. You should also consider having bulleted points. Proof read the article because if there are structural, grammatical, and other errors, readers will think you are not careful and they will associate the carelessness with your product/service or brand.
The size of the article matters. A good SEO article should not be more than 500 words long and it should not be less than 300 words long.
You should listen to your clients to come up with a great article. You could have a few potential readers go through the article and give you feedback. This will not only ensure that there are no errors, but it will also ensure that you are saying what people are interested in.
If you are not good in writing or in English, consider taking a refresher course. There are many such refresher courses online. You should read a lot and watch movies as this exposure helps with your writing. Ensure that the text flows naturally. If you are really poor at writing or in English, have your article professionally written.
Have a target audience in mind. This will help you determine such things as the complexity of the content and even the tone of the article. Depending on the audience, you could use numbers to capture the reader’s attention.
Submit your articles to top article submission directories. Examples include ezinearticles.com and articlebase.com. Go through the guidelines of these directories before submission. Complement article submission with other SEO strategies such as Sitemap creation, internal linking, and social bookmarking.